Welcome to True Worth - a Marketing and Communications Consultancy for the Built Environment Sector

We Support Built Environment Service Providers, Manufacturers, Distributors, Trade Associations and Non-Profit Businesses to Unlock their Full Value

Is your business looking to grow or better engage its clients but feel your Marketing or Sales efforts simply aren’t delivering what you need? Perhaps you know your Commercial activities aren’t delivering, but you lack the time to fix it? And what’s more – you want to avoid or can’t afford to hire a full-time team?

You’ve come to the right place! We offer a highly flexible resource that can deliver fast results, with proven return on investment.

We work with businesses who want to stand out in the market with the right customers, improve how they present themselves offline and online, build a stronger and faster moving pipeline of quality leads and win and keep more high-value customers/members.

You don’t need a full-time team. You just need the right mix of focus, execution and external support. No complexity or jargon, just action and clear results.

For over 20 years I have worked in Senior roles for some of biggest brands in the Built Environment. And now, with the True Worth Associate team, we would love to help drive your business forward too.

You can expect a completely honest and transparent relationship in working with True Worth Marketing. Our focus is only on helping you, not selling to you. We’ll suggest the right combination of growth strategies and never push services that you don’t require. Start your journey by booking a complimentary consultation now.

Clear direction

Hands-on support

Proven results

Is your sales team wasting time on poor-fit leads?

Would you like to generate more leads to grow revenue and reduce sales lead-times?

Are you struggling to demonstrate a clear return on your Marketing spend?

Are you invisible or not visible enough to the people you want to work with?

Does your brand doesn't reflect the quality of what you offer?

Is your website not converting visitors into action?

Why Choose True Worth?

We’re are a consultancy, not a marketing agency. We don’t require spoonfeeding. We’re not here to push services or jargon.

We’re here to be an embedded extension to your team and help you grow – plain and simple.

Let’s have a quick, no pressure call to explore how we can help.

How We Help:

Find out what's holding you back - Marketing audits and recommendations

Set a clear direction - practical plans tied to business goals

Stand out - build a brand and reputation that opens doors and wins better work

Website as a sales tool - attracting, converting and supporting your sales process

Get your message across - consistent, impactful communication

Generate better leads - systems to attract the right kind of clients

Understand your market better - get clear insights on customer needs and competitor performance

Connect powerfully - make the most of events and trade shows

Build a stronger internal team - support with hiring, mentoring and leadership

Senior support - part-time Director-level leadership without the full-time cost

Businesses we have helped to grow

(Private, public and private equity owned)

Testimonials

From CEOs, Managing Directors, Managing Partners to some of the brightest marketing minds,
I’ve been fortunate to work with the best. Here is what they say:

At Zentia, Craig built the Marketing function from scratch. This entailed creating a skeleton website, leading the rebranding of the just carved-out business, developing a new brand identity aligned with business strategy and designing a state-of the art digital customer journey. He also built a team, which continued to perform after he had, regrettably, left Zentia.

He proved himself as a strong thought leader and concise communicator. Craig also performed as a resolved implementer and cross-functional team player, enjoyable to work with. In the transformational context of Zentia at the time, he made a real difference. I hope that our paths will cross again.

Dirk Jaspers

Managing Director, Zentia

I worked closely with Craig for several years. Craig consistently demonstrated a perfect combination of strategic thinking, creativity and leadership that elevated every project we were involved in together. He has the ability to distill complex challenges into actionable, effective strategies and brings the full team along with him.

Stuart Hornby

Head of Client Services, IF Agency

Craig developed a number of initiatives to help evolve our digital offer and bring us closer to customers. Craig played an important role as part of the Exec team. I found Craig to be a strong strategic thinker and communicator.

Neil Lawrence

Managing Director, Saint-Gobain Local Merchant Group & COO, Jewson

Craig is a proven senior marketer with a deep understanding of animating compelling value propositions through a wide range of channels to market (direct & indirect). Craig, as a key member of the leadership team, is more than capable of developing strategies into impactful operational and tactical plans. His ability to communicate effectively across functions is fundamental to nurturing highly engaged teams in order to deliver the required results.

Andy Hyde

Sales & Marketing Director, Saint-Gobain Glass

It was a pleasure having Craig in my team. Not only did he lead the marketing team he contributed massively to the strategy development in the business collaborating efficiently and effectively with all of the internal and external stakeholders.

He continued to demonstrate a track record of delivering profitable growth most recently through leading an automated marketing campaign through an external agency which delivered impactful revenue and margin for the business.

His leadership of the marketing team was exemplary and always with customers and their needs front of mind. He delivered strong results and was very practical at working with digital channels to enhance the interface with our customers and also led the process to provide feedback on our customers’ satisfaction through our Net Promoter Score.

Craig is a valuable asset and can provide benefits to a business through his calm assessment of problems and challenges and working with his colleagues to deliver measurable success.

Richard Burnley

Managing Director, SIG Interiors

Stop spinning plates, start seeing results. Start the journey to unlocking the full value of your business through booking your free, no pressure consultation today