Craig Dodsworth
Director
With over 20 years of senior marketing experience in the Built Environment, Construction and Manufacturing sectors, Craig launched True Worth Marketing to bring growth expertise to SME businesses.
Having worked at Board level in companies like Portakabin, Saint-Gobain, SIG and Zentia, Craig has a proven track record in delivering transformative growth by combining strategic thinking and hands-on execution.
Richard Kendrick
Associate Director – Digital
With over 20 years of marketing experience across Construction, Agriculture and SaaS, Richard specialises in B2B strategy, digital marketing and lead generation – helping organisations reach the right audiences and convert interest into results.
His career has taken him from a Massey Ferguson dealership in Wales to Europe’s largest agricultural wholesaler, leading roofing merchants, and SaaS technology businesses. He is a certified GA4 professional and a tutor at the Cambridge Marketing College.
Claire Rooney
Senior Associate – Content & Social
Claire has a proven track record in delivering strategic campaigns and content for manufacturing, membership organisations and professional services firms. She specialises in marketing planning, content strategy and copywriting – helping businesses engage their audiences with clarity and consistency.
Her career spans senior in-house roles in law and accountancy before moving into consultancy ,where she has supported organisations across IT, healthcare, engineering and the Built Environment