At True Worth, we help ambitious businesses stand out, drive meaningful growth, and keep their most valuable customers – through smart strategies that just work.
We guide you through the development and execution of a variety of Marketing and Sales strategies that are built around your goals, your customers and your market – with minimal hassle and an eye for detail. We take care of the Marketing, so you can stay focussed on what matters most: running and developing your business.
Meet Craig
Hi, I’m Craig, founder of True Worth, aspiring golfer, semi-obsessive Crossfitter, and a senior marketer with over two decades of experience developing and implementing successful strategies in the Built Environment, Construction and Manufacturing sectors.
Based in North Yorkshire and supporting clients across the UK, I’ve held senior, board-level Marketing roles in private, PLC and private-equity owned businesses, including industry leaders like Portakabin, Saint-Gobain, Zentia and SIG PLC. I launched True Worth to bring that knowledge and expertise to a wider group of businesses who want to grow – but don’t want the overhead of a big agency or in-house team.
Why work with True Worth?
We’re a Consultancy – Not an Agency
We don’t just “do Marketing” – we build and execute plans that are tailored to your business and designed to drive results. You get big-picture thinking and senior-level experience without the bloated agency price tag.
Strategies that Drive Growth
Whether you need help standing out in the market, launching a product, ensuring your website drives better conversions or understanding your customers better – we create actionable plans that deliver impact. No fluff. No guesswork. Just Marketing that shifts the dial.
We Make You Stand Out
Your business is unique, and your Marketing should reflect that. Our approach ensures that your brand doesn’t just compete – it leads. We help you to be consistent, credible and compelling to the people who matter most.
Real Expertise, Proven Results
As a judge and multiple-time winner of the Construction Marketing Awards, I know what works. Every project is led by me and delivered by a trusted network of experienced freelancers who understand the sector inside out. Whether it’s a long-term partnership or a one-off project, we work flexibly to suit your needs.
