Proven Support that's Built for Growth and Designed for Impact
Let us take the pressure off and deliver marketing strategies that help your business stand out, scale up and keep the customers that matter most
Greater value – Hiring fractional Marketing support gets you Marketing help at a fraction of the cost vs hiring a full-time Marketing team. No full-time salary, NI or pension benefit to pay. We work virtually and make sure that every hour we work for you is spent effectively.
Reduced risk – No long-term commitment, faster start, quicker results.
Complete flexibility – part-time, interim, contract or project-based support – completely tailored to your needs.
Specialist expertise – From our MarketEdge 360 diagnostic assessment through to strategy, execution and team development, you can take advantage of over 20 years’ experience delivering great results within leading businesses in our industry.
Find out what’s holding you back – Marketing audits and recommendations
Find out how your marketing measures up with our MarketEdge 360 diagnostic service.
This is a comprehensive marketing assessment inclusive of up to 6 interviews with your team and a bespoke report returned to you that gives a top-level view of what is going well, what could be improved and other straight-talking advice.
Following this, we can agree strategic business and marketing priorities, and get on with delivering it.
Set a clear direction – practical plans tied to business goals
Whatever stage of your business journey, marketing should be at the heart of your plans for future growth.
Whether your business is a start-up, developing following a recent merger or Private Equity acquisition, or just in need of a thorough review, I can create your marketing strategy, ensuring it is aligned with business objectives, to deliver great results.
Your marketing strategy will cover both a clear strategy and marketing plan with tactical execution, inclusive of budget and deliverables. Once this is debriefed, I can handover the strategy to your in-house teams or help you to execute it.
Stand out – build a brand and reputation that opens doors and wins higher quality work
A decision to rebrand is one that shouldn’t be taken lightly, and I have seen many horror stories with huge budgets spent on hefty agencies that haven’t understood the brief or the business.
Brand is my area of expertise and I have successfully managed rebrands and brand rollouts for multiple businesses.
From initial discussion, through to appointing the right brand agency, to coordinating the entire brand project with your team and stakeholders to deliver differentiated and compelling brands, I can add real value right at the heart of your organisation.
Website as a sales tool – attracting, converting and supporting your sales process
Your website plays a key role in your overall marketing strategy. A professional, well- crafted website helps build credibility by showcasing your business’s strengths, products and services. It sets you apart from the competition and ensures your marketing budget works harder for you.
If your business needs a new website or a refresh, let’s connect and start creating a website that drives results and boosts your business growth.
We also help businesses stand out from the crowd online with our tailored SEO services. We’ll collaborate with you to develop a customized SEO strategy, then implement it to help your business become more discoverable. An optimised online presence not only boosts your credibility but also attracts quality leads.
SEO involves various elements such as technical website improvements, fresh content, and building backlinks. Whatever your needs, we’ll leverage our expertise and advanced SEO tools to create an action plan that works. Reach out today and let’s turbocharge your online visibility.
Get your message across – consistent, impactful communication
Your communications are how you convey your company’s value to the market. These communications can take various forms, making it challenging to maintain a consistent brand experience and message.
This is where our expertise comes in. We can streamline and implement your marketing communications as part of a broader strategy, helping you generate high- quality leads or greater brand awareness. Whether you need a single brochure or a complete revamp of your digital marketing strategy, we take an integrated approach to bring your marketing efforts to life.
From one-off projects to ongoing support, we offer a wide range of marketing communication services. Whether it’s brochures, catalogs, financial reports, social media content, newsletters, press releases, or pitch documents, we’ve got the solution you need.
Generate better leads through systems to attract the right kind of customers
Our B2B lead generation and customer growth services are tailored to help you connect with the right decision-makers and drive sustained growth. We can help you define what a “good” lead is for your business and help you understand your pipeline to determine how many qualified leads you need to hit your targets.
We can also help you choose the best approach from a wide range of tried and tested lead generation tactics and identify how more leads can be pushed through the funnel to turn into sales faster.
We are also experienced in Marketing automation solutions which can have a significant impact on revenue from many customer groups.
Understand your market better – get clear insights on customer needs and competitor performance
Unlock the potential for growth with our market research services, designed to provide actionable insights into both your industry and business.
We focus on identifying key opportunities by diving deep into areas that impact your performance. Our services include customer satisfaction research to pinpoint your strengths and uncover areas for improvement.
Through a choice of focus groups, interviews, market analysis, and competitor research, we can provide an understanding of market dynamics and customer needs. With these insights, we deliver tailored, strategic recommendations that empower your business to thrive.
Connect powerfully – make the most of events, hospitality and trade shows
Events and exhibitions have consistently proven their value in offering a unique opportunity for businesses to build real-world connections and relationships that lead to new customers or higher levels of customer loyalty.
In an era where marketing has become increasingly digital and impersonal, trade shows and customer hospitality events provide a chance to engage face-to-face with potential clients and partners.
However, the preparation and follow-up can be time-consuming and complex. Let us take the stress out of managing your event – using our expertise to handle everything from planning to post-event follow-up – so all you have to do is show up and reap the rewards.
Build a stronger internal team – support with hiring, mentoring and leadership
Structuring a team and recruiting individuals with the right balance of competencies and cultural fit is crucial. Increasingly, this can often be a challenging and time-consuming task.
I have extensive experience in structuring teams to meet the needs of internal and external customers – including the recruitment of high-calibre, dedicated individuals who are able to “shift the dial.” I can identify resource gaps, offer guidance on what should be insourced vs outsourced and build job specifications and indicate budgets needed to develop a high-performing team. I can even act in a recruiter capacity and take full ownership of your hire utilising my extensive networks.
With over 20 years’ experience in Marketing, CIM qualified to the highest-level and formally trained in Coaching and Mentoring, I am also well-placed to offer support services to marketing assistants, marketing executives, marketing managers and Senior team members by acting as their marketing mentor and providing advice and guidance on their latest marketing challenges.
My mentoring packages can be tailored to suit the mentee and business requirement, starting from 3 hours per month for a minimum of 4 months. This period can be extended as long as required.
Senior support – part-time Director-level leadership without the full-time cost
Do you need a Marketing leader to develop a strategy for short, medium and long-term success? Perhaps you need support aligning your Marketing and Sales team’s activities, building a team or creating, deploying and optimising your marketing activity and campaigns to deliver fantastic results. Can’t find the right full-time candidate or are finding the six-figure salary investment too much to bear? Hiring me as a freelance Marketing Director enables complete flexibility and a bespoke approach geared to support you, your teams and your commercial goals.